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Get to know Chandni Patel (GDI Social Media& Comms Lead)

Updated: Jul 30, 2021

1. Tell us a little about your background. Where did you grow up and what did you want to do when you grew up?

Kia Ora, I’m Chandni and I was born and raised in Tāmaki Makaurau (Auckland), New Zealand. When I was younger, I was really interested in science which led me to studying a Bachelor of Science, majoring in Human Nutrition. After completing this degree, I worked for a NFP for six months, travelled, and then came to realise Marketing was more my calling! I'm currently studying a Master of Marketing which I'll be completing at the end of this year!

2. Where do you currently work and what does your role involve on a day to day basis?

I currently work as an Account Manager for a Social Media & Influencer Marketing agency in Auckland (Socialites Group/The Social Club). My role involves wearing many hats! Simply, I help brands by aligning them with the right creators to facilitate authentic partnerships as well as helping them with their social strategy to reach their social media goals. I’m fortunate to work with a variety of brands, from travel and tourism, through to tech, FMCG, lifestyle and government organisations. I love learning about new businesses and helping them thrive in an ever-changing social environment.

3. How did you hear about the Good Data Institute and what made you interested in getting involved?

I heard about GDI through a close friend (Vivek) who continually mentioned the projects he was working on; this really inspired and resonated with me. Giving back to the community is extremely important to me and I love that GDI is enabling NFPs and making a great level of change. I’m thrilled to be part of the GDI team and to bring the wonderful work the executive team, fellows, and volunteers do to life on social.

4. What are your favourite hobbies? What’s your favourite way to spend a day off?

My hobbies include playing sports, hiking, cooking and finding new eateries! On a day off you’ll find me sipping a coconut flat white, outside exploring and spending quality time with friends and family.

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